Making an impact: Where to hand out your flyers
You’ve taken the step to create professional flyers to promote your business, but how do you get them to potential clients? We’re taking a look at ways to elevate your impact when handing out flyers for an improved return on your investment.
While the overall design of your flyers is extremely important; where you choose to distribute them plays just as big of a role in determining whether or not they end up being a marketing success! So, where are the best places to hand out flyers to allow for maximum effect? Minuteman Press Woodmead investigates.
How to identify the best places to hand out your flyers:
- Go to Where Your Target Market is
Before distributing any flyers, it is essential that you look into your target market, especially in terms of where it is that they spend most of their time. Where do they work? Where do they socialise? Where do they unwind? The answers to these questions will provide you with a great starting point.
- Find Creative Ways to Hand Out Flyers
Who says that you have to follow traditional methods for flyer distribution? You do not need brand representatives at every traffic light. Why not get creative instead? Adding flyers to packaged orders or visiting relevant trade shows and exhibitions and handing them out there can have just as big of an impact – if not even greater! Plus, it will probably save you money.
- Create a Team of Suitable Reps to Represent Your Brand
If you do decide to go the brand representative route, be sure to hire the right kind of reps. Research has shown that your target market is likely to respond more favourably to your flyers if they receive them from someone who is from the same demographic as they are. For example, if your target market is young women in their twenties, then hiring female brand representatives in their twenties is a great idea. Fitting your reps with branded uniforms is also always wise.
Here at Minuteman Press in Woodmead, we are a printing company that specialises in uniform design and flyers – all at incredible discount rates. Have you seen our new Simple Business Builder yet? This marketing package makes it possible for you to have 1 000 A5 flyers printed for just R997. The flyers are 148 mm x 210 mm, printed on 128 gsm coated paper, single-sided and with a full-colour front. Make them double-sided for just R800 extra!
Make an even bigger impact when distributing your high-quality flyers by dressing your brand representatives in appropriate branded Barron uniforms. Contact Minuteman Press in Woodmead for a quote or to place your order.