Marketing in the age of the coronavirus is hard. A large part of your budget has been taken up by educational campaigns against the virus, which have been necessary to reassure customers of their safety and to ensure strict adherence to the Covid 19 health and safety guidelines. Of great help to companies that have used them have been QR Codes. QR Codes help ensure brand visibility without exposing people to the risk of infection.
There is no overstating the overwhelming effects of the COVID-19 pandemic on our lives. Many people are currently in self-isolation and not getting as much as they used to. The lack of people on the streets will have a negative impact on Print ads. Take Brochures, for example, as there are fewer people out, there are fewer people to distribute Brochures to, and due to social distancing, they might be concerned about taking a brochure from a stranger.
QR Codes help enforce social distancing, among other benefits
QR Codes have undeniably gotten a new lease of life recently. Here are a few ways this hands-free marketing approach can be used in your business.
- Use QR Codes to offer a direct incentive or promotion.
- Scanning a QR code can direct customers to a website of your choice.
- QR Codes on your Business Cards allow your consumers to engage with your business within seconds.
- Instant analytics, it provides an opportunity for business owners to keep an eye on their audience when they scan the barcode.
- It’s a great way to get users to leave reviews. A huge 97% of customers read online reviews before they buy.
Minuteman Press is where you can get all your QR Codes in Woodmead. If you are not sure how you can integrate QR Codes into your marketing strategy, we can help. Contact us today to get started with QR Codes.
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