Why print marketing is more important than ever
One of the biggest myths of the digital age is that the print medium is dead. This cannot be further from the truth as print marketing continues to be a highly effective advertising strategy for businesses across the globe. It is also a fact that some interactions, products, and services just cannot be digitised and that is the true USP of print marketing. Minuteman Press in Strijdom Park, Randburg, explains why print marketing continues to hold a strong position in a mostly digital world.
Understanding the important of print
Flexibility
Printed collateral that is handed over to consumers offers them the flexibility to consume the message whenever they want. This is not possible with the digital medium as messages may appear and disappear in a flash.
Not everyone is digital
Your audience may mostly be online. However, there is also a substantial section of your target audience who are not proficient with or interested in digital platforms. Thus, print allows you to reach your entire customer base easily.
Novelty
With businesses bombarding inboxes every day with digital messages, your business can be the one that stands out. The novelty of a well-designed brochure or direct mail piques the interest of the consumer far more than a flashy online ad.
Deeper connection
In these difficult and lonely times, consumers crave an authentic, deeper connect with brands. There are reports from Haptic research that promote the importance and benefits of touch. This, of course, is only possible with print marketing.
Trends in print marketing
Print marketing is not just designing and printing brochures, flyers, or magazines. Minuteman Press can offer you a range of innovative and trendy solutions for your print needs. These include:
Shimmering
This technique can make a design stand out from the rest of the page through 3D effects and is frequently used on business cards, invitations, and menus.
Laser-cutting
This technique provides a unique finish with outlines of any design possible. This can be accentuated with gold or colour foil to make the end result more dramatic.
Recycled paper
Minuteman Press can offer you sustainable and organic papers that will make your customer sit up and notice.
Minuteman Press is a leading print, design and marketing company situated in Strijdom Park, Randburg. Contact us for a quote today.