Why print marketing is alive and well in 2020
It won’t be that surprising to discover obituaries written mourning the demise of print marketing. That’s true especially for people in digital marketing. However, when you look at the available research data, the opposite is true. Print marketing is still as essential and it is effective. People read more intently on print than they do on digital screens. Print marketing, in that sense, is not dead.
Print marketing allows people to disconnect from technology and enjoy some time away from my phone, laptop, and other devices. It is refreshing in a digital-obsessed world and gives your customers the chance to unplug and really digest your marketing.
There is enough scope for your print and digital marketing strategies to co-exist
Printed products are still used every day in nearly all industries, from legal and finance to education and healthcare. More recently, due to the COVID-19 outbreak, in the form of COVID-19 prevention and awareness posters and social distancing safety guidelines. Restaurants are making use of take-away to avoid passing menus are between customers, supermarkets, and stores are making use of printed social distancing markers and estate agents are now making use of “virtual tour” booklets to implement social distancing rules.
Combining a solid online presence with a strategic print marketing campaign is essential to the success of your business.
The ubiquity of mobile devices means it isn’t hard to access and reach customers. But reaching them is one thing, and truly developing an emotional connection with them is another, which is where printed materials really shine. Contact Minuteman Press, the leading printing company in Strijdom Park, Randburg, to explore how you can use our print services to connect with your customers.