Useful Guide on How to Gain New Customers
If you have decided that you need to add new customers to your business and have already hit the road, but without a solid, clearly planned strategy, you have a tough job on your hands. Gaining new customers for your business in Strijdom Park, Randburg, as indeed anywhere, requires a clear strategy. That strategy must include the use of the right marketing materials. Here is a typical sales funnel, which also includes the marketing materials you will need at every stage.
The Lead Canvassing Stage
This is when you start to build your brand, and some of the marketing materials you will need include rack cards, flyers and postcards. Did you know that 80% of marketers say that point of sale marketing is the most influential marketing channel on driving purchasing decisions? Another interesting statistic is that 71% of customers do not pay attention to online ads. Order your flyers, postcards and rack cards from Minuteman Press in Strijdom Park, Randburg.
The First Prospect Meeting
Business cards and brochures will be the marketing materials of choice at this stage of the sales funnel. Did you know that 72% of business card recipients judge a company by the quality of their business card?
Following up With Leads
After your initial meeting, you may have to schedule a follow-up meeting. Make sure your customer understands your business and your pitch by taking rack cards and BIC sticky note pads with you.
Promoting Your Brand Visibility in Your Target Market Area
Magnetic vehicle signs and yard signs are a great way to promote your brand to the people in your area.
Staying Top of Mind With Clients
BIC Click Stic pens, brochures and flyers can be used to make sure your brand stays fresh in your customers’ minds. Did you know that 62% of customers who respond to direct mail such as brochures made a purchase within three months? Another interesting statistic is that 63% of consumers read leaflets and flyers that are addressed and delivered to their homes at least once a week. Make sure your message is one that they are reading.
Minuteman Press is your printing company in Strijdom Park, Randburg that can supply you with all the marketing materials you require. Get in touch right away to learn more.