Use High-Resolution Photography For Print Marketing
With all types of marketing, the images and graphics you use are crucial; this is especially true with print marketing. When a client sees your piece of print marketing, the graphics and images are one of the first things they’ll see.
Many businesses fail to realize how vital high-quality photographs can be, especially since today’s customers have such high expectations. Without professional quality photographs, your print marketing could come out blurry, distorted or pixelated, which can harm your brand’s appearance.
What is High-Resolution Photography?
A high-resolution picture contains at least 300 pixels per inch of space. The more pixels an image has per inch, the more crisp and clear images appear in print. You can check the quality of your image by opening it in an image editing program and then viewing the file properties under ”resolution.” The “dots per inch” should be 300 or higher.
Why Great Photos Help Your Print Marketing.
Having high-res photos for your print marketing will have many benefits, such as:
- Attract potential customers.
When your print marketing materials look good, they will catch the eye of potential customers. A good product photo on the front of your print marketing material is a great way to pique the interest of passersby or receivers. If the photography on your marketing materials is unclear or blurry, it might deter potential customers.
- Enhancing your brand’s visual appearance.
When your print marketing materials look good, your business will look good. There will be a clear visual representation of your business as a high-quality organization. Customers will recognize your brand as a consistently good, trustworthy and credible brand.
- Cut down on confusion.
If the image you choose for your print marketing materials is unclear, blurry and distorted, potential customers might not know what they are looking at. They might be interested in seeing what your product looks like, but they can’t make out what is going on in your grainy photograph.
- Stand Out From The Crowd
If you are standing in front of a line-up of seven different brands’ marketing materials, which one will you be most likely to choose? The one that looks the best will definitely grab your attention first. This is why good layout and photography are essential, to showcase your business and its unique attributes to clients.
At Minuteman Press Strijdom Park, we have the necessary expertise to help you choose the perfect high-quality images for your business to have a successful print marketing campaign. Contact us today for more info.