Tips to integrate your print marketing strategy
Here’s some food for thought: your print and digital marketing strategies do not have to work in isolation. Integrating them to create your own unique marketing strategy can help re-engage customers, innovate, and communicate more effectively. This process just needs some practice in balancing the two sides so neither tips over to create a more seamless experience. Follow these tips from Minuteman Press in Strijdom Park, Randburg to get the best ROI while developing your integrated marketing strategy:
Effective strategies to use while integrating print
It is important to remember that while digital marketing can offer a strong cost per lead (CPL), your print strategy can build credibility and trust.
QR Codes
QR codes are not long-forgotten little images – they can be the perfect bridge in the integration process. Supply your customers with a unique QR code on your print collateral and help them navigate to your digital assets.
Interactivity
Newer technologies in the print industry now allow for print collateral to be more interactive on par with the digital strategies. However, you must first find the right printing partner to create these unique assets. Minuteman Press is here to help.
Build parallels
To create a seamless integrated marketing strategy, it is important to build parallels between digital and print. For example, if you are using digital ads to promote your business, amplify this with direct mail to your consumers. Leverage your data on both fronts for higher conversion rates.
Call to Actions
One of the most powerful tools in marketing is the Call to Action. Use strong CTAs on your print medium that leads to a powerful landing page online. Minuteman Press, the leading print and design business in Strijdom Park, Randburg, can help you with all your marketing needs to ensure increased ROI at every step of the way. Contact us today.