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Rack Cards Are Ideal For Any Automotive Business


Did you know rack cards are a great marketing tool for your automotive business? Because they are 10 x 22 centimetres, you can place them on your counters as a hard copy reminder of all the services on offer. Their size makes them easy to carry in a handbag or laptop, and they are less expensive than brochures. Minuteman Press Strijdom Park has standard templates but can create a custom-design. 





Reasons Why You Should Get Rack Cards





 Here are a few reasons why businesses might use rack cards:





  • Visibility: Rack cards are typically displayed in high-traffic areas, which can increase the visibility of your business or event. This can be especially useful for businesses that rely on foot traffic or tourists.




  • Cost-effective: Rack cards are generally less expensive to print than other marketing materials, such as brochures or flyers, making them a cost-effective option for businesses on a budget.




  • Portability: Rack cards are small and lightweight, making them easy to transport and distribute. This can be useful for businesses participating in events or trade shows or distributing marketing materials in multiple locations.




  • Customization: Rack cards can be customized to meet your business's specific needs and goals. This allows you to tailor your message and design to your target audience and marketing objectives.




Remember This When You Design Rack Cards





There are several things to consider when creating rack cards:





  • Branding: Ensure that your rack cards are consistent with your overall branding and aesthetic. Use consistent fonts, colours, and design elements to create a cohesive look and feel.




  • Audience: Consider who your target audience is and what information they will be most interested in. This will help you to prioritize the information you include on your rack cards and make them more relevant to your audience.




  • Message: Clearly communicate your message and call to action. Use clear and concise language and effective visual elements to convey your message in a way that is easy for your audience to understand and act upon.




  • Layout and design: Pay attention to the layout and design of your rack cards. Use effective layout principles, such as balance, contrast, and hierarchy, to make your rack cards visually appealing and easy to read.




  • Printing: Choose high-quality materials and printing techniques to ensure that your rack cards are professional and of high quality.




Do your staff need work dress shirts and jackets for the winter? Minuteman Press Strijdom Park produces branded apparel that promote your brand. Contact us for promotional clothing and print materials such as rack cards.