Frequently Asked Questions About Business Flyers
You might wonder whether business flyers are still viable print marketing materials. Would you get a sufficient return on your investment? At Minuteman Press Strijdom Park, we do believe flyers, sometimes known as leaflets, are still an effective business tool. You don’t have to print expensive flyers, just ensure the design highlights what really matters – your business name, contact details, products, and services.
Are Flyers And Leaflets The Same?
In the past, leaflets and flyers were considered two types of print advertisement. The term leaflet refers to a folded sheet that allows more content to fit into a smaller space. Flyers could be printed on both sides of one sheet. These words are now interchangeable.
Are Leaflets Only Available In Standard Sizes?
The most popular size for flyers is A5, half the size of an A4 sheet. They are simple to distribute and provide lots of information. Beware: Choose your content wisely; if there is too much content and the font is too small, it can be hard to read. This doesn’t mean you should enlarge your flyers, though, as too large leaflets can be very hard to distribute.
You can still choose from many sizes depending on what your campaign requires. For example, if you want to include leaflets on your product packaging, you can opt for a slightly smaller size.
What Should My Business Leaflet Include?
It is essential to consider the message you want your leaflet to convey and how you want to get it across. It is crucial to consider how your leaflet layout, font size, and overall message will be understood. These are key aspects of great leaflets:
- Consistent design.
- Headers and Sub-headers.
- Copy/text is easy to read and understand.
- High-quality images.
- Bullet points
- Action is required.
- Name and business details.
Your content must be clear and easy to follow. Also, readers should know how to contact you if they have questions.
What Is The Easiest Way To Hand Out Flyers?
You can distribute leaflets in many ways.
- Face-to-face handouts.
- Drop-offs at businesses or mailboxes
- Included in product packaging.
- Left at businesses.
- Attached with other documents.
- Included in magazines and newspapers.
- You can also find many more.
We print more than leaflets at Minuteman Press Strijdom Park; we also produce stickers, outdoor signs, and vehicle graphics. Contact us today to print your business flyers.