How To Create Headings And Subheadings For Print Marketing
Headings can be a crucial element in most print marketing pieces. They will often be the first thing people see when they read a piece of marketing material. It is crucial to make sure your headings are informative and striking.
What Is The Difference Between Headings And Subheadings?
Subheadings show the subpoint that describes the main text. Headings typically represent the main point of the text. Your headings and subheadings need to follow each other and build up towards your conclusion.
However, your main heading should stand out as it is at the top of the list and carries the key concepts. Your subheadings, which signify supporting ideas, would therefore be smaller. This will visually identify your headings by their importance. This helps the writer organise their thoughts clearly and makes your content more easily readable for readers.
Things To Keep In Mind When Writing Headings.
You can make your headings successful or not by doing certain things. If you have a two-sentence paragraph about a heading, it will be difficult for your readers to understand and likely discourage them. These are effective ways to make sure your headings are clear and concise:
- Keep it short and sweet. The main heading should only contain 5-8 words. Subheadings, which are more detailed than the main heading, can be longer.
- You don't need to include everything in your heading. Use your heading to present your next piece of information and not to replace your previous one. It is not a good idea to say too much in your headers.
- You shouldn't have too many subheadings. If you are writing a new paragraph or sentence, you don’t need to add a heading every time. Make sure you choose the right heading placements purposefully.
- Keep your audience in mind. What message do your headings convey to your readers?
Minuteman Press Strijdom Park has the answers to all your questions about how to structure your print marketing materials so that they sell best. Contact us today.