Audience Targeting Mistakes For Print Marketing
Before you start planning any print marketing, you need to understand who the materials are being used for. Your materials will be more successful if you can target the right people, as it can be a waste of time and money to distribute your materials to people who have no interest in your services.
That is why you need to make sure that you can successfully identify who your target audience is. These are the top mistakes you must avoid when defining your target market:
Thinking Too Broad.
You must narrow down your target audience as best as possible. It is impossible to know which people you should target if you are trying to reach too many people simultaneously. You can, for example, determine that your target audience is primarily young mothers, focus on the problems they are facing, and offer solutions.
Thinking Too Narrow.
You also have to be careful not to target too specific customers. This can lead you to lose potential customers. You could lose business if your leaflet only targets single mothers with identical twins; if you do this, you can alienate a large portion of potential customers.
Not Applying Gathered Knowledge..
Once you have collected all information about the audience you wish to target, it is vital to use this information in as many ways as possible. Different marketing strategies and materials can be more or less effective in getting your business into the minds of the right audience. You should constantly reevaluate your strategy to find the one that works best.
Targeting The User, Not The Buyer
Sometimes we forget that the product user and the person who purchased your product are not necessarily the same person. This means we shouldn't target just our users; we should target the person buying the product. Consider a campaign for a popular educational toy that small children love. To reach success, who would you target: The child or the parent?
Not Adapting To New Data.
You should monitor the success of your marketing materials to determine if they are working. To adapt your marketing materials to changing industry trends and audience needs, keep yourself updated.
Do you want to know more about creating print marketing materials that effectively reach your target market? Minuteman Press Strijdom Park can help; contact us today!