What's Happening in Silverlakes-Pretoria East, Gauteng…

Gaining new customers should be one of the major goals of any business owner. As you go about formulating your marketing strategies and preparing your marketing materials, you should never lose sight of that goal. It should be pointed out that, online marketing, popular as it is, does not gain new customers for your business as much as printed materials do. Here are some eye-opening statistics to help you appreciate this observation:

1. 80% of marketers say that point of sale marketing is the most influential marketing channel on driving purchasing decisions.
2. 71% of consumers do not pay attention to online ads and 69% find them annoying.
3. Direct mail has a response rate of 5.1% while email response is only 0.6%.
4. Postcards do even better with a response rate of 5.7%, making it one of the most cost-effective pieces of advertising for business.
5. 85% of consumers live or work within an 8 km radius of your business. Yard Signs are a great way to promote your brand to the friends and neighbours of your customers.
6. 62% of consumers who respond to direct mail (such as Brochures) made a purchase within three months.
7. 63% of consumers read leaflets and Flyers that have been addressed and delivered to their homes at least once per week.
8. 85% of consumers had done business with the advertiser after receiving a promotional product.

Minuteman Press’ Simple Business Builder is a line of custom printed products designed to make your marketing decisions easier and more affordable. The Simple Business Builder includes the following:

• 500 Business Cards
• 1 000 A5 flyers
• 100 Presentation Folders
• 10 A5 duplicate carbonless Books
• 500 Pens
• 2 vehicle magnets
• 1 indoor display pull-up banner
• 1 A1 poster
• 500 A4 brochures

Do you want a printing company that will get all your marketing needs seen to and all your marketing materials covered? And, all done under one roof? Contact Minuteman Press in Silverton, Pretoria East, for more information about our printing services today.