The effect this technology has on any type of media or marketing campaign cannot be underestimated, and many studies have been performed on the positive effect that colours have on consumer buying patterns. Minuteman Press Silverton, Pretoria East has been providing full-colour printing services for many years, assisting their clients in the successful execution and production of all their marketing materials.
The history of full-colour printing
As one can expect, colour printers derive from a long and interesting history. First used in Asia and then Europe, colour printing dates as far back as the 13th century. It certainly was not the mainstream process back then that we know today, as each colour Print involved numerous print runs, one for each colour used. Could you imagine the time investment this required for each printing project? Luckily for their clients, Minuteman Press Silverton, Pretoria East makes use of the latest quick-print technology in their operations!
The 19th century saw various advancements in colour printing developed in Europe. One of the most popular methods was what would become known as chromolithography, which reduced the number of print runs per print through mechanical colour separation. This was a huge step forward in bringing the magic of colour printing to the masses, and making it accessible to more mainstream markets.
With a huge and comprehensive product offering, Minuteman Press Silverton, Pretoria East offers their clients a one stop service solution for all their full-colour printing needs. If you are looking for affordable full-colour printers, contact Minuteman Press Silverton, Pretoria East today.Get a Free Quote for Print