Sending a marketing campaign in to be printed by a professional printing company may seem like the final step after you have designed and created a campaign. However, there are various specifications that you should bear in mind during the design process to ensure that the end product is in line with your initial design concept. Before you embark on sending a document to a printing company, make sure that the documents are in the acceptable file formats, that you use the correct PDF and fonts and that you have saved your documents on the correct device.
Here are some basic tips that you can follow:
File formats: A professional printing company uses a certain file format to get the best results. Before you proceed to upload your work to the printer’s website (or stop by the shop to hand in the documents), first find out what their preferences are. The basic format most printing companies work in is PDF and TIFF formats. There is also a required document quality standard, which is usually 600 dpi for high quality printing. JPEG file formats are usually not recommended as it loses quality because of compression.
- Presentation of fonts: Ensure that the fonts you used in the design are displayed correctly on your printing document by embedding the fonts onto a PDF format. If you fail to do this, the system will try to replace the fonts. This will cause your fonts to look different to your original design. You can also convert the text to a vector image that looks exactly like your text.
- Sending your document: Before you press the send button to the printers, confirm that you have saved the document in the required format. You can also compress the file (which is a good idea if you’re sending it in an e-mail or uploading it to a website). The internet is not the only method for delivering your designs. There are several ways. Confirm with your printing company if they would prefer a CD or DVD format, uploading the files using a File Transfer Protocol or send it as an attachment with e-mail.
Good communication between you and your printing company will ensure that you are not disappointed by the finished product. Contact Minuteman Press in Silverton now for all your printing needs.