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Quality Print materials attract customers and inform them about your brand, products, and services. It gives your company credibility, increasing word-of-mouth marketing, or in this era of social media, Facebook shares. The essence of excellent print materials is good design, which we practice at Minuteman Press Silver Lakes. We take a closer look at the optimal layout and composition for print materials. 

Balancing Positive Elements And White Space

The building block of all good design is composition - how you arrange all the elements. The structure created by the arrangement of this content will guide your readers and help you communicate your message effectively. 

Basic Composition Rules

Although it may seem daunting to master composition, it is actually quite simple. These principles will help you take your designs to the next step:

Proximity

How do you determine how far different elements in your content should be from each other? Visual space shows the relationship between related items and unrelated items. You can place items such as text and photos close to each other to show that they are connected or add elements to show that two items are unrelated, for example.

Whitespace

This is the negative space in your design - the area that is empty. Although designers are free to use the white space however they wish, it is one of the best ways to separate sections. White space will also make your work appear less cluttered and uncomfortable.

Alignment

The most important thing when aligning objects is to be consistent. This applies to the alignment of paragraphs, words, and images. You can create a well-organized feel for your work by using consistent alignment.

Contrast

Contrast can simply mean that one thing is more than the other. Two opposing elements can be used to draw attention, grab the eyes, or emphasise layout and composition. Imagine a page with a lot of white background and small letters. You can add one simple red block with large letters somewhere on this page. This block will stand out.

Contrast can be created by:

• Contrasting colours
• Multiple fonts
• Different sized items

Hierarchy

It's easy to create a hierarchy. The first step is to decide which elements should be noticed by the reader. Then, make sure they stand out. You can emphasise important information in various ways, including bolding it, changing the font size, placing it differently, and so on.

Did you know that at Minuteman Press Silver Lakes, we design and print Menus, Notepads, packaging, and Presentation Folders? Contact us today for a quote on all the print materials you need.