What's Happening in Silverlakes-Pretoria East, Gauteng…

At one time at the height of the Covid pandemic last year, real estate sales dropped by as much as 62% YoY. Prices fell as those desperate to sell realised they would have to accept lower prices, which made it a buyers’ market. In a way, that sparked a revival in the market as buyers with the cash realised the opportunity to snag properties they previously could not afford.

As 2021 rolls around, the sector is hopeful that it will continue to see improvement in sales, which will also be helped by the low-interest regime the SA reserve bank is maintaining to stimulate the economy. It is, thus, not a bad time to increase marketing spend. Specifically, agents will look to find ways to adjust their Print marketing strategies to get around Covid-safety restrictions.

How to adjust your print marketing and protect clients from COVID-19

Without proper marketing, first-time homebuyers may not be aware of the opportunity presented to them right now. With most people choosing to limit movements due to the COVID-19 risk, making it hard to show houses, how are you going to market your properties? You will need a little creativity and consistency in using print media to reach your audience. 

One way is to print your real estate Flyers to advertise available properties. Leaflets and Brochures are perfect as leave-behinds as you do not have to physically hand them to someone or interact with an individual personally. 

Using lawn and yard Signs is a Covid-safe way to reach out to potential buyers. As prospective home buyers search their dream neighbourhood, a ‘for sale’ sign or ‘coming soon’ sign can help grab their attention. Virtual tour Booklets and Catalogues are also a great way to show clients potential homes while still adhering to social distancing protocols.

Local estate agencies are quickly adapting and finding new ways to still provide a service to their clients without placing anyone at unnecessary risk of infection. Many are opting for smaller, private, appointment-only viewings that make it easier to practice and enforce social distancing.
Do you have all the signage and printed marketing materials you need to enforce safety rules and give your business a lift in 2021? Contact us at Minuteman Press in Silverton, Pretoria East today to explore your options with print marketing.