With the way Covid 19 has upended old ways of doing things, businesses will have to evolve to remain relevant. If you are stuck in the old, traditional ways that encouraged more intimate social connections with clients, your business may struggle. With QR Codes, however, you don’t have to completely ditch old tools that worked well before Covid 19, like Business Cards.
There is no overstating the overwhelming effects of the COVID-19 pandemic on our lives. Many people are currently in self-isolation and not getting as much as they used to. The lack of people on the streets will have a negative impact on Print ads. Take Brochures, for example, as there are fewer people out, there are fewer people to distribute brochures to and due to social distancing, they might be concerned about taking a brochure from a stranger.
QR codes as the secret social distancing tool
QR codes have undeniably gotten a new lease of life, mainly for the way it enables hands-free, Covid-friendly marketing. Here are a few ways this hands-free marketing approach can be used in your business.
- Use QR codes to offer a direct incentive or promotion.
- Scanning a QR code can direct customers to a website of your choice.
- QR codes on your business cards allow your consumers to engage with your business within seconds.
- Instant analytics, it provides an opportunity for business owners to keep an eye on their audience when they scan the barcode.
- It’s a great way to get users to leave reviews. A huge 97% of customers read online reviews before they buy.
Are QR codes something you would want to try at your business? We can talk of even more reasons than we have covered here why we think you should integrate Quick Response codes into your marketing strategy. Contact Minuteman Press Silverton, Pretoria East to discuss your options.
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