Top 5 reasons to use QR codes in your marketing
According to Marketing Week, 86 percent of marketers anticipate that, because of the Covid-19 pandemic, marketing goals will be harder to reach. That’s partly because direct marketing tactics, like handing out business cards, flyers, and pamphlets aren’t advised at the moment.
So should you scratch direct marketing from your overall marketing strategy? With QR codes, you don’t have to. In fact, apart from being Covid-safe, there are many reasons to add QR codes to your print marketing strategy.
There is no overstating the overwhelming effects of the COVID-19 pandemic on our lives. Many people are currently in self-isolation and not getting as much as they used to. The lack of people on the streets has a negative impact on print ads.
Take brochures, for example. As people are limiting movements, there are fewer people to distribute brochures to. Due to social distancing, people may also be concerned about taking brochures from strangers. But QR codes can fix that:
Minuteman Press encourages adding QR codes to printed materials to help safely observe social distancing rules
Thanks to their hands-free nature, the Covid pandemic has given QR codes a new lease of life. QR codes allow you share information on business cards and other printed marketing materials without the prospect actually touching them. This protects everyone from the risk of contracting Covid. Here are a few more ways you can use QR codes in your business.
- Use QR codes to offer a direct incentive or promotion.
- Scanning a QR code can direct customers to a website of your choice.
- QR codes on your business cards allow your consumers to engage with your business within seconds.
- Instant analytics, it provides an opportunity for business owners to keep an eye on their audience when they scan the barcode.
- It’s a great way to get users to leave reviews. A huge 97% of customers read online reviews before they buy.
At Minuteman Press we have the expertise and technology to help you create QR codes and to find ways to integrate them into your print marketing strategy. Used right, QR codes are a Covid-safe tool for connecting your business cards and other printed materials to your online brand.
Contact us at Minuteman Press in Bryanston today to get started integrating QR Codes to your print marketing strategy.