Printing services for the real estate sector in 2021
At its peak, the Covid-19 lockdown took a toll on incomes and eroded savings, which forced consumers to reconsider their spending. Real estate is one of the sectors that took a direct hit, shown by the dramatic decline in demand for properties. The low demand forced prices down, making it a buyers market and a perfect opportunity for first-time homebuyers.
Adjusting your print marketing strategy to get around COVID-19 restrictions
Without proper marketing, first-time homebuyers may not be aware of the low price opportunity the pandemic has presented to them. With people not too keen on going out, opting to stay home to prevent COVID-19 infection, how are you going to market your business? Online? All you need is a little creativity and consistency in using print media to reach your audience.
Print your real estate flyers to advertise available properties. Leaflets and brochures are perfect as leave-behinds as you do not have to physically hand them to someone or interact with an individual personally.
Using lawn and yard signs is one of the best ways to reach out to potential buyers. As they search their dream neighbourhood, a ‘for sale’ or ‘coming soon’ sign can grab their attention quickly. Virtual tour booklets and catalogues are also a great way to show clients potential homes while still adhering to social distancing protocols.
Local estate agencies are quickly adapting and finding new ways to still provide a service to their clients without placing anyone at unnecessary risk of infection. Including smaller, private viewings by appointment only while enforcing the prevention methods of social distancing, touching, etc.
At Minuteman Press Bryanston, we have a large catalogue of printed materials and services that can boost your marketing, especially during this pandemic. Contact us here for more information on our products and services.