The importance of printing for businesses in 2020
Even though we live in a digital era where information is easily available at the click of a button, printing is still a relevant medium today. Research shows that we recall information when reading on print more successfully than when we read it online. This is due to the print media being tangible and that allows the cognitive process to be simpler. Print media involves a physical source experience in which customers can connect to the content, instead of just reading about it.
Print marketing allows people to disconnect from technology and enjoy some time away from my phone, laptop, and other devices. It is refreshing in a digital-obsessed world and gives your customers the chance to unplug and really digest your marketing.
Successfully combine your online brand and print marketing
From the legal and finance to education and healthcare industries, they are still using printed media for their products and services. The COVID-19 pandemic affected these industries in a way that they are printing more posters to educate their customers and employees on COVID-19 prevention, awareness, and social distancing regulations. Stores have had to encourage social distancing by displaying floor markers for customers, and the restaurants have had to change to using disposable menus to avoid cross-contamination between customers. Even estate agents have had to evolve and introduced virtual tours of their properties to encourage social distancing during the pandemic.
Successful businesses combine their online brand with a print marketing campaign strategy to attract and retain their customers.
Minuteman Press Parkhurst has COVID-19 printing products and services solutions for your business. Get in touch with Minuteman Press Parkhurst today for a quote.