Statistics Suggest Not Going Fully Digital with Your Marketing in 2020
Those who were born post the year 2000 may not realise there once existed a time when there was virtually no social media or online marketing of any sort. And, that not so long ago, a business relied almost entirely on offline media for spreading its marketing messages.
Because the younger generations have grown accustomed to sharing digital banners and memes, they will be forgiven for thinking that printed marketing materials are an old and outdated way of marketing products and services. However, they should look closely at the following statistics that prove beyond doubt that printed banners, flyers and other printed materials still work in 2020.
- 80 % of marketers say that point of sale marketing is the most influential marketing channel on driving purchasing decisions.
- 71 % of consumers do not pay attention to online ads and 69 % find them annoying!
- Direct mail has a response rate of 5,1 % while email response is only 0,6 %.
- Postcards do even better with a response rate of 5,7 %, making it one of the most cost-effective pieces of advertising for business.
- 85 % of consumers live or work within an 8 km radius of your business. Yard signs are a great way to promote your brand to the friends and neighbours of your customers.
- 62 % of consumers who respond to direct mail (such as brochures) made a purchase within three months.
- 63 % of consumers read leaflets and flyers that have been addressed and delivered to their homes at least once per week.
- 85 % of consumers had done business with the advertiser after receiving a promotional product.
The Minuteman Press Simple Business Builder is a line of custom printed products designed to make your marketing decisions easier and more affordable. The Simple Business Builder includes the following:
- 500 business cards
- 1 000 A5 flyers
- 100 presentation folders
- 10 A5 duplicate carbonless books
- 500 pens
- 2 vehicle magnets
- 1 Pull-up Banner for indoor display
- 1 A1 poster
- 500 A4 brochures
Minuteman Press is a reputable printing company in Parkhurst that offers you all your marketing materials under one roof. Get in touch with us right away to learn more about our printing services.