Print trends making waves in 2021
Print marketing is such an essential feature when it comes to building relationships with customers. Print trends in the print marketing industry focus on fast and memorable ways to increase brand visibility. Digital marketing is on the rise, but print remains the more personalized method of promoting products and services.
Important print trends to watch out for this year
Due to Covid-19, printing companies had to adjust to a virtual world. There are some trends that continue to grow in the printing world in line with these adjustments. Some noteworthy, popular trends include:
1. Effective direct mail campaigns
Emailing marketing campaigns are great but emails often get lost in the clutter or quickly glanced at. Direct mail campaigns are a popular, less expensive way of marketing as each campaign can be focused according to custom designs that stand out from the crowd. relatively inexpensive and feature custom designs that keep your company in the public eye.
2. A variety of printing options
Commercial printers are now more diversified when it comes to printing. They have started to include a wide range of printing services that they provide to customers, including signage s, corporate branding, billboards, vehicle branding, etc. This will continue to be a popular trend as the marketing world grows globally.
3. Mailing lists with a twist
Mailing lists are now being used on a broader scale to increase company exposure worldwide. Popular mailing lists include customized coupons to special events, gyms, restaurants, and stores.
4. Beautiful print-ready artwork
The resolution of the source image used in the artwork is greater than ever before. Designers no longer have to work endless hours to ensure artwork and graphics are clear with the use of advanced design programs such as Adobe InDesign or smartphone technology. Keeping up with the latest programs ensures that costs remain low while customer happiness remains high.
5. Environmentally-conscious print items
With global warming on the rise, the world is concerned with the preservation of our precious natural resources more than ever. Many printing companies are meeting the demand for sustainability by introducing eco-friendly printing options and making use of recycling centres for their waste material.
Minuteman Press Parkhurst is clued up on all the latest printing trends to provide businesses and clients with quality printing for their unique personal and business requirements. To keep up-to-date with print trends for your print advertising, contact us today!