Print advertising statistics you should know
Consumers are now online more than ever before with the advent of the COVID-19 pandemic and its subsequent lockdowns. However, that does not mean that print advertising is lagging. The power of print is being effectively leveraged by businesses across the globe looking to make their mark. Minuteman Press, the leading print and design company in Parkhurst, highlights the following statistics to prove just how influential print marketing still is.
- According to reports, the global ad spend for print is expected to touch 2207.6 million people this year
- Marketers will spend $44,173 million on print marketing globally in 2021
- An average visitor spends less than five minutes on a digital news site. On the other hand, a print reader spends more than 20 minutes on a publication.
- Prints ads are highly effective, especially with millennials. It was reported that 73% millennials pay attention to retail inserts and 51% to magazines.
- A whopping 56% of consumers trust print marketing more than any other type
- When print and digital ads are integrated, the effectiveness of the campaign increases by 400%
- 82% of consumers find print ads to be trustworthy while making a buying decision
- 92% of consumers in the age group of 18 to 23 years say they find it easier to read print ads than digital ones
- 77% of consumers say they have greater recall of products and services if they view them in print
- Psychologically, it takes 21% less cognitive skill to view and understand print ads than digital ones
With such encouraging statistics, it is no wonder that businesses are turning to print marketing to engage and attract customers. Contact Minuteman Press in Parkhurst for all your print marketing needs today.