What's Happening in Parkhurst, Gauteng…

While marketing is an essential part of getting your business out there and gaining the attention of potential customers, this industry has long been viewed as one that produces a lot of waste. We all remember how we used to receive junk mail that would ultimately end up in the bottom of our trash can or can remember a time when we saw Flyers littered around. But this doesn’t mean that all businesses should go digital; in fact, there is a lot of debate about whether or not going digital marketing is even more eco-friendly.

The truth is that everything we as humans do will have an environmental impact. That is why as a Print marketing supplier, we think that the best we can do is improve our carbon footprint to become more sustainable. Here are some tips to help you make your sustainable print marketing strategies better:

Recycling, reducing and responsible paper sourcing

Recycle And Create Sustainable Materials

Apart from just ensuring that you use sustainable recycled paper, some printed materials can be used many times or for extended periods. Consider this: A magnet can be used in clients’ homes for a long time, Calendars get used for an entire year, etc. 

Reduce Your Amount of Printed Materials

You might think that printing many marketing materials is the best way to have an effective advertising campaign, but having a strategic approach can be better for your business and the environment. I.E. quality over quantity. Put more thought into how and where you will be distributing your marketing materials and how well they are designed, and you could enhance your results while producing less waste.

Choose Sustainable Materials

There are many regulations in place to ensure that most of the world’s paper is sourced from sustainably managed forests that are harvested and replanted. Still, you can even further your efforts to go green by finding a supplier of eco-friendly paper or working with a carbon-neutral paper mill.

Examples of eco-friendly print products

Examples of eco-friendly print products include:

• Eco-flyers and Brochures.
• Recycled Envelopes.
• Kraft paper Bags.
• Reusable cups.
• Eco-friendly Pens.
• Reusable wooden products.
• Reusable bags.
• Magnets.

To learn more about eco-friendly printing and how you can make your print marketing campaigns more environmentally conscious, contact Minuteman Press Parkhurst today.