Integrating your Print Marketing With Your Brand Identity
Brand identity is a collection of visual elements that a company creates to portray a specific image to their target audience. Every business must set itself apart from its competitors by developing its own unique brand identity. If done correctly, your target audience will be able to connect with your business’ brand and recognise it instantaneously.
Using print media is an excellent way to solidify and develop your brand identity. Here are some steps to integrating your brand identity with good print marketing:
Steps To Successful Brand Identity Development And Print Marketing
- Look at what your competition is doing
What are similar businesses doing with their print marketing? Is it working for them? Take the time to do market research and learn from your competition’s successes and failures. Remember that it isn’t ideal to copy your competition, but analysing them can help create your own customised strategy.
- Develop your own unique visual direction
Now that you know what others are doing, you can start to develop your own strategy. One of the first things you should be thinking about is the visual direction of your brand identity. This includes the colour and style that you would like to incorporate into your print marketing. It is best to keep your visual direction the same for all of your print marketing, as this will create a sense of consistency.
- Choose Your Colour Palette
It’s time to decide which colours will best represent your brand. Colour is a very effective way to differentiate yourself from your competitors. Having a unique colour palette for your print marketing will make your brand instantly recognisable, even from a distance. Colours can also elicit different emotional reactions from consumers, so make sure to choose your brand colours wisely and do your research.
- Optimise Your Logo Design
Once your visual direction and colour palette is decided upon, you must make sure that it is complemented by a well-designed logo. Your logo should take centre stage in all of your print advertising efforts as it is the most recognisable representation of your brand name.
- Bring It All Together With The Appropriate Typography
No matter what print media you will be using, the font you choose will significantly impact the look and feel. There are many different fonts to choose from, such as serif fonts, sans serif fonts, script typography and display fonts. Whichever typeface you choose, make sure that it is legible and attractive. It is good practice to select a standard font that will be used for all your marketing materials, as this too will create a sense of consistency and brand personality.
For more information and help on creating your successful brand identity design and bringing it to life with print marketing, contact Minuteman Press Parkhurst today.