QR Codes are an affordable, customisable and trackable way to make your business more accessible for customers. The initial buzz may have worn off, but that’s because QR codes have gone from novelty to necessity for businesses ranging from large corporations to small corner shops.
There is no overstating the overwhelming effects of the COVID-19 pandemic on our lives. Many people are currently in self-isolation and not getting as much as they used to. The lack of people on the streets will have a negative impact on Print ads. Take brochures, for example, as there are fewer people out, there are fewer people to distribute brochures to and due to social distancing, they might be concerned about taking a brochure from a stranger.
5 reasons why you should be using QR codes in your marketing
QR codes have undeniably gotten a new lease of life recently. Here are a few ways this hands-free marketing approach can be used in your business.
- Use QR codes to offer a direct incentive or promotion.
- Scanning a QR code can direct customers to a website of your choice.
- QR codes on your Business Cards allow your consumers to engage with your business within seconds.
- Instant analytics, it provides an opportunity for business owners to keep an eye on their audience when they scan the barcode.
- It’s a great way to get users to leave reviews. A huge 97% of customers read online reviews before they buy. ‘
There are so many ways you can use QR codes to connect with and engage your target audience.
If you would like to find out more about this dynamic marketing tool, get in touch with Minuteman Press Parkhurst today.
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