When designing your Print marketing materials, you must consider every aspect thereof, including the images you will use. Selecting the best images for your Print marketing materials will make all the difference. Make sure that your images are clear, relevant and high-resolution.
A high-resolution picture must have 300 pixels per inch. An image with more pixels per inch will appear crisper and clearer in Print. Check the quality of your image. Open it in an image editor and then look at the file properties. If the “dots per inch”(DPI) is more than 300, then your picture should be good to go.
Things to consider when choosing images for Print marketing materials.
Great images will positively impact your visual appearance, credibility, and trustworthiness. Aside from photo resolution, there are many other things that you should consider before selecting images for your advertising campaigns, such as:
- Your Audience.
Who is your audience, and what are they looking for? A good image will resonate with your client base. Consider this: If your target audience is mainly children, you might consider bright colours for your images. If your target audience consists of professionals in the I.T. industry, you might want to select a photograph of a computer or professional setting.
- The Problem You Are Trying to solve.
What does your product do, and how can you depict it in a single shot? Show people what they might gain if they choose your business. If your company does home renovations, a high-res photograph of a kitchen you have recently renovated might do the trick rather than a picture of a family in the park.
- Play on People’s Emotions.
People connect with advertising that provokes powerful emotions, according to studies. We're emotional beings, and you should take advantage of that. Choose visuals that make people feel good about your brand if you want consumers to connect with it. The stronger the bond you establish with your target market, the more devoted clients you attract.
- Choose Pictures That Speak For Themselves.
You won't need many words if you use an image that is compelling and ultimately transmits your message. This is also the origin of the expression "show, don't tell." Choosing a picture that does not require more explanation might be quite advantageous to your marketing campaign.
Minuteman Press Parkhurst/Rosebank has the experience to help you choose the right images for your company to make a Print marketing campaign a success. Contact us today for further information.
Get a Free Quote for Print