Adding print marketing to your business strategy
Print marketing offers benefits that digital just cannot match up to. Print increases engagement, brand recognition and sales. Minuteman Press Parkhurst outlines the advantages of using print marketing.
Print marketing benefits
Reports suggest that businesses who have added print to their marketing mix enjoy greater response rates from potential consumers. Minuteman Press outlines the benefits of adding print to your marketing strategy.
Greater credibility
Businesses that are successful in putting out high-quality content in print are successful in leveraging credibility. Consumers are influenced by the halo effect i.e., they display the same trustworthy feelings towards a brand that has published content in their favourite medium.
Greater attention spans
Readers who consume digital data constantly have shorter attention spans than those who read print. Thus, your print message will have a greater impact on these readers.
Flexibility
The print medium has several options for you to choose from. For example, you can choose which section you want to publish in, on what day, in which section etc. This offers opportunities for greater flexibility and customisation.
Appeals to the senses
Humans are inherently sensory beings. Consumers likes to touch, feel, smell, and listen to the content you are putting out. Viewing the same content on a screen simply does not have the same effect. Thus, it gives your reader a greater consumer experience. Thus, believe in the power of print with Minuteman Press Parkhurst. Contact us to help you with all your print marketing needs today.