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Do you want to know the best way to communicate your message to your target audience? It's easier than you might think if you can use the right Print marketing materials.

Print marketing has been a powerful tool for helping people for hundreds of years. Although the poster is the oldest form of advertising (from the early 19th century), it doesn't necessarily mean they are obsolete. Posters still work as well as ever!

These are the five essential elements to consider when designing a poster for your next marketing campaign:

Typography

What font do you plan to use on your poster? You can choose from different font styles, such as thick and rigid or wavy and thin. Your font choice will communicate a non-verbal message, so choose carefully.

Avoid using too many fonts as this can confuse and distract from the message. Instead, strategically use two or three fonts. Tip:  Title fonts usually display fonts like sans serif., whereas text fonts should be in serif fonts.

Colour

Different colours can communicate messages, create unity, and be visually appealing. Bold colours will make your poster more eye-catching and attractive than posters in black and white. Still, you should carefully consider the colours you use for your business, as different colours can have different meanings.

Some meanings of various colours include:

• White: pure, innocent, clean.
• Black: elegant, mysterious, sophisticated.
• Blue: calming, honest, sad, reliable.
• Orange: hot, youthful, active.
• Green: natural, financial wealth, growth.
• Brown: rich, flavorful, organic.
• Purple: regal, futuristic, creative.
• Red: exciting, dangerous, aggressive, stimulating.
• Yellow: sunshine, imaginative, cheerful, cowardly.

Shapes

Different shapes can be used to help your reader scan your poster.  To emphasise important information, you can place shapes strategically behind it. You can also use some shapes that are softer than others to set the mood for your poster. You can choose the suitable shapes depending on the message you want to convey.

For example, circles create a fluid, relaxed and soft mood, while squares, triangles, and other geometric shapes can create an intense, professional, or serious mood.

Layout

Depending on how you arrange them in your design, the above elements can be either very effective or overwhelming. You must create balance in your design to make them attractive and easy to understand. There are two main methods to achieve balance:

• Symmetry. Symmetry can create a mirror image effect for a formal or static look. This can be simple and effective but should be used for more serious topics.
• Asymmetry. This unbalanced arrangement can make your poster fun and engaging. Each component must be placed carefully to avoid overwhelming the reader.

Contrast

Design is incomplete without contrast. Contrast refers to when two elements are placed in opposing ways. This creates a focal point and draws the eyes to your design. By using lines, colours, and shapes, you can create contrast.

Minuteman Press Parkhurst is dedicated to helping clients create visually appealing and highly effective print marketing materials. Contact us for more information about posters for your company.