How To Have a Sustainable Print Marketing Campaign
Today’s world is full of opportunities to be greener, minimise the waste we produce and put a significant dent in our impact on the earth. It’s not uncommon for people to be concerned about the well being of our planet and whether or not print is sustainable in today’s industry, primarily since traditional print is known to consume large amounts of essential resources, including trees and water.
Go Green With Paper
The paper that you use can be detrimental to sustainability—using recycled paper from environmentally sound sources such as post-consumer waste and FSC (Forest Stewardship Council) sources. FSC paper has almost become an industry standard over the last few years. The standards set by the FSC on forest products and certifying and labelling them as eco-friendly ensure that the paper comes from a trusted source and means customers can have confidence in the products they are buying.
Replacing Your Ink
Inks made with petroleum-based toxins release large amounts of greenhouse gases and Carbon Dioxide into the atmosphere are being replaced with more eco-friendly vegetable-based solvents. Thanks to technological advances, manufacturing vegetable-based inks use less water. Paper and Ink are significant factors for sustainability in the print industry.
As individuals and as corporations, everything we do influences the environment. Print today unquestionably promotes sustainability. The forestry sector places a high priority on sustainability, and technology is continually improving to eliminate waste and reduce our carbon footprint at every step of the process.At Minuteman Press Midrand, we take this responsibility extremely seriously. We are constantly adapting to new products, processes, and technology to ensure we can make a difference together with our valued customers. Contact us Today!