Creating The Best Promotional Magnets
Promotional magnets are an excellent way to promote your company, build brand recognition, and increase business. However, before creating effective promotional magnets, here are some critical factors to remember:
Create the Brand Image You Wish To Use.
Before designing a magnet, consider how you want your magnet to be perceived. Your brand's image will significantly impact the look and feel of your magnet. This will influence the type and design of the magnet you choose. Your brand's image will affect how people perceive you and your event or cause. Your business image could be informal, formal, playful, informative or helpful.
Choose Which Type Of Magnet You Want.
There are many reasons promotional magnets can be used. And there is a magnet for every reason. The following are the most common types of magnets:
- Promotional Magnets.
- Functional Magnets.
- Decorative Magnets.
- Business Card Magnets.
- Magnets to Support Events/Causes.
- Car Magnets.
Decide Which Business Details You Want To Include.
You can add different business details to promotional magnets. Add your company logo, name, contact information and social media links to your magnet. A promotional magnet doesn't necessarily need to contain all your business information, however, so it’s up to you to choose what you would like to include.
Think about who your target audience is. Which information would they be most interested in? Your contact information and address may be preferred by an older audience, while a website or link to social media might be more appealing to a younger audience.
Consider the Design You Wish to Create.
While some designs highlight your logo and business name, others have more information. Some designs can be more subtle with intricate designs, a small logo, or a website. The purpose of your design will dictate the type of design you include. A business card magnet will contain more information, while decorative magnets are centred around decorative designs.
Tip: You have the option to create multiple designs for decorative magnets. This encourages your customers to collect all of them.
Consider How Many Magnets you Want.
What is your target audience size? How long would this campaign take with these magnets, and what budget? What's your budget? This will help you decide how many magnets are necessary. If you're unsure how many magnets you need, ask your printing company about their packages to ensure you get the best one.
Before you order promotional magnets, consider these factors. This will help you create relevant and effective magnets for your specific needs. Minuteman Press Midrand's team has the knowledge and expertise necessary to make the best marketing materials for your business. Call us today!