What's Happening in Midrand, Gauteng…

We should be happy that it’s a new year, yet we are all weary from the draining Covid-19 fight from last year. And while the beginning of the year is a time for renewal and hope for what might lie ahead, that Covid 19 is still not under control is a constant source of worry. 

For the companies that survived 2020, the war against Covid is not won. It is still crucial to observe WHO's recommendations for social distancing and all the measures the government has taken to control the virus. Printing services are central to this.

Here are some business printing pieces your business must consider for your Covid safety campaigns:

1. Floor decals for social distance marking

Floor decals and Floor Graphics are quickly becoming some of the most effective business printing pieces in the retail industry. These graphics are an unexpected way to draw attention towards the store rules as cautious shoppers draw their eyes to the floor. In the same way that this has been effective year-round in public spaces, it is often one area that cannot be ignored. Try using bright, branded colours.

2. A-frame sandwich boards for your outdoor ads

Whether you are offering curbside pickup, or for any messaging that needs to be communicated to your customers before entering your store, sandwich boards are a popular form of business signage that helps relay important information ahead of time.

3. Posters and Banners for your Covid safety awareness message displays

For those looking to display COVID-19 information creatively while keeping your branding front-and-centre, Posters and Banners are an ideal choice. From new business protocols to hand-washing signage and symptom lists, large format printing, Posters, and Banners can tell the story that you simply do not have time to communicate to customers individually.

4. Window decals

Colourful, eye-popping stickers and custom window decals are another unique Print piece your business can take advantage of during COVID-19. As marketing opportunities are less, window decals serve as an effective branding tool if strategically used. Large or small, window decals are sure to make an impact on passers-by, even at a distance.

5. Brochures and Catalogues

As everyone stays home during the quarantine, now is an excellent time to reach a more captive audience through Direct Mail. Whether you are launching a traditional Direct Mail campaign on its own or supercharging it by combining it with digital marketing, Direct Mail can be a valuable business printing piece during COVID-19. Stats from Canada Post show that Direct Mail has a 20% higher motivation response than digital media, making it far more persuasive.

How companies in different industries are using Print services to manage the COVID risk

Different industries need printed materials like Posters and Signs to keep employees, clients, and guests informed of the risks they face. In the healthcare industry, for example, hospitals and medical facilities are using Print for critical communications for health and safety. They are using door and window Posters providing important info, social distancing safety guidelines, “wash your hands” reminders and employee best practices.

Public health and government groups are using Print for critical communications for government programs, election Postcards, ballots, and mailings, labels and government-issued items, Posters and Postcards providing public health and safety information and guidelines, and for special-event and registration announcements.

The construction industry is using Print for construction site signage, public safety Posters and Signs, special notices, and letters to residents, and worker safety Posters, Signs, and guidelines. In the legal sector, they are using Print for court documents and legal notices, directional Signs for buildings, safety Posters and Signs, and for time-sensitive communications.

Minuteman Press is where you can get all your Stationery, social distancing markers, face masks, and other Covid-19 safety products in Midrand. We have the capacity to meet your growing printing needs. Contact us today to discuss your needs.