4 Tips For Creating Headings For Print Marketing
All print marketing pieces should include headings that serve many purposes, from helping others follow your message to making your text more appealing. Headings are often the first thing people see when they look at any type of print marketing. This is precisely why your headings and subheadings should always be striking and well-written.
What is the Difference Between Headings and Subheadings?
Headings are usually used to indicate the main points in a text. On the other hand, subheadings will display the subpoint, which provides additional information about the main heading. To convey the message, your headings and subheadings must be consistent.
Because it introduces the key concept, your main heading must be distinct from all others. To signify supporting ideas, the subheadings should be smaller. This will visually distinguish your headings according to their importance. This format will help the writer to make content concise and easy to read.
Tips to Remember When Writing Headings
Depending on many different factors, headings can make or break your point. For example, you can create headings too challenging to understand if you make them too long and complex. Here are some tips to keep in mind.
- Keep Your Headings Short. Keep it short and direct. Your main heading should be no more than 5-8 words. Sometimes subheadings can be longer than the main heading because they expand on it.
- Don’t Give Everything Away In The Heading. Your heading should be used to introduce, not replace, the information in your content. It will be difficult to read the full copy if your heading contains everything.
- Avoid creating too many subheadings. You don't have to add a subheading every time you begin a new paragraph. Choose your headings carefully, and make sure that each heading has a purpose.
- Keep your audience in mind. How can your headings help readers understand your message? Remember that the primary purpose of your print marketing is not to impress readers but to persuade them, and the best way to do that is to make sure they understand your message.
Minuteman Press Midrand can help you quickly organize your printed marketing materials to maximize results. Contact us for more information.