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Headings are a vital element of any Print marketing piece. They are, more often than not, the first thing people see when they see your Print marketing. Your headings should be informative, striking and well-written.

What Is The Difference Between Headings & Subheadings?

Subheadings show the subpoints that explain the main heading in further detail. Headings can often be described as the primary point in a text. Your headings and subheadings must all be in sync and lead to your conclusion.

The main heading should stand out among the rest as it highlights the fundamental concepts of your content. As supporting ideas are less prominent than the heading, your subheadings will be smaller. This will visually distinguish your headings according to their importance. This distinction makes it easier for writers to organise their thoughts concisely and makes it easier for readers to scan your content.

Tips To Remember When Writing Headings

Your headings will either succeed or fail depending on how you structure them. For example, if your headline is too long, it will be difficult to read. A headline of two sentences will most likely discourage your readers from reading the rest of your copy. These are some ways to make headings more effective:

• Keep it simple and concise. Your main heading should contain no more than 5-8 words. Subheadings may be longer if they provide more detail on the main heading.

• The heading should not give everything away. Your heading should be used to introduce the next piece of information and not to replace it. Your headings should not be too long; otherwise, there is o point in reading what it says underneath the subheading. 

• Avoid creating too many subheadings. You don't necessarily need a new heading every time you write a new paragraph or sentence, be mindful of where you place your headings.

• Keep your audience in mind. What message are you trying to tell your readers? Can they deduce your message from the headings?

Minuteman Press Menlyn can help you structure your Print marketing materials for maximum sales. Contact us today to speak to a member of our expert team!