QR Codes have been around since the 90s, however, they have only recently been considered as a marketing asset. These scannable links that connect the physical and online world are ideal during this time of social distancing.
There is no overstating the overwhelming effects of the COVID-19 pandemic on our lives. Many people are currently in self-isolation and not getting as much as they used to. The lack of people on the streets will have a negative impact on Print ads. Take Brochures, for example, as there are fewer people out, there are fewer people to distribute Brochures to and due to social distancing, they might be concerned about taking a brochure from a stranger.
5 Reasons why you should include QR Codes in your marketing
QR Codes have undeniably gotten a new lease of life recently. Here are a few ways this hands-free marketing approach can be used in your business.
- Use QR Codes to offer a direct incentive or promotion.
- Scanning a QR code can direct customers to a website of your choice.
- QR Codes on your Business Cards allow your consumers to engage with your business within seconds.
- Instant analytics, it provides an opportunity for business owners to keep an eye on their audience when they scan the barcode.
- It’s a great way to get users to leave reviews. A huge 97% of customers read online reviews before they buy.
Get in touch with Minuteman Press Menlyn for expert advice on how to use QR Codes to connect your printed materials with your brand online. They will happily help you create your QR Codes and add them to your marketing.
Contact them today for more information on their printing products and services.
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