Upgrade your marketing strategy with QR Codes
People have been using QR codes since the 90s, but the last decade has seen them shift to become more widely considered marketing assets. QR codes contain more information than your standard barcode and act as a scannable link that connects the physical and online world.
There is no overstating the overwhelming effects of the COVID-19 pandemic on our lives. Many people are currently in self-isolation and not getting as much as they used to. The lack of people on the streets will have a negative impact on print ads. Take brochures, for example, as there are fewer people out, there are fewer people to distribute brochures to and due to social distancing, they might be concerned about taking a brochure from a stranger.
Advantages of including QR Codes in your marketing
QR codes have undeniably gotten a new lease of life recently. Here are a few ways this hands-free marketing approach can be used in your business.
- Use QR codes to offer a direct incentive or promotion.
- Scanning a QR code can direct customers to a website of your choice.
- QR codes on your business cards allow your consumers to engage with your business within seconds.
- Instant analytics, it provides an opportunity for business owners to keep an eye on their audience when they scan the barcode.
- It’s a great way to get users to leave reviews. A huge 97% of customers read online reviews before they buy.
Offline marketing improves brand visibility in ways online marketing can’t. However, when you connect your on and offline marketing, you give your audience the opportunity to learn more about your product or service, and are able to track your marketing efforts as a collective unit, rather than individually.
Get in touch with Minuteman Press Meadowdale for advice on how to bridge the gap between your online and offline marketing by using QR Codes.