There is a reason why companies Print Calendars at considerable expense and then give them away for free. Custom-printed Calendars are an effective way to boost brand identity. Your name will stay on a prospective customer's wall or desk for an entire year, which helps them easily recognise your brand and consider your services next time they have a similar need.
Promotional printed Calendars are so effective because they serve as highly-visible reminders of your business or brand. Among other benefits, you can use branded Calendars to add seasonal specials to promote your business. They are also a great marketing tool you can give away to segmented potential customers at events.
Why branded Calendars brand-building tool
Custom-branded Calendars can be an effective and affordable way to usher in the positive vibes of the new year, while also giving your brand an awareness boost and giving your clients and prospects a gift that is both useful and long-lasting. Here is why.
1. They are a universally desired gifting item
Who does not love a calendar? Whether it is a desk pad to doodle on while you are on a call, a standing calendar on your desk (to plan your holidays and other important business-related things), or a wall calendar you hang in your bedroom, Calendars are useful everywhere.
2. They are affordable
Depending on how lavish you want to get, Calendars can be the most affordable branded gift you can give—and if you divide the cost by the number of days those nifty little Calendars are doing branding work for you, you will be getting great bang for your buck.
3. You allow you to be as creative as you like
There is substantial branding real estate on a calendar. You can convey your logo and brand style, some signature imagery, some memorable quotes or punchy tag lines, and even a list of your products and services—and of course, your all-important contact details. The actual space available will depend on your calendar choice, but let your creative juices flow.
4. They are a hardworking branding tool
We just covered how creative you can get, which leads to this epiphany: imagine all that creativity with your brand, visible and on display and being used, for a solid 365 days. That is branding heaven for you right there! Can you say top-of-mind?
5. Provide a perfect excuse to score a follow-up meeting with a lead
If you have been working on some prospects that have not entirely committed yet, delivering their calendar gift is the perfect excuse for more face-to-face time. Who knows what that could lead to?
6. They help you show gratitude to your loyal customers
Your current customers and clients are undoubtedly very important to you. How often do you show them? Giving them a gift that is useful and thoughtful shows them you are grateful and that you care. If you can deliver it in person, then all the better.
Get your custom-branded Calendars designed and printed by your local Minuteman Press in Meadowdale. We can bring your original ideas to life and give you a completely customised design. You can also build on existing templates with personalised photos, images, business logos, or branding for your printed calendar.
Do you currently use branded Calendars in your marketing? We have shared just a few reasons why you should Print some and gift them to your target prospects and existing customers. They are a lot more you will discover when you employ them in your marketing. Contact us today to get started with branded Calendars.
Get a Free Quote for Print Get a Free Quote for Calendars