Many patients visiting a doctor will leave with a sick leave note and prescription. These are essential custom-designed Stationery items that doctors use on a daily basis.
It is not only a tool that patients use to obtain medicine and qualify for sick leave, a doctor’s note and prescription pad can also become a marketing tool, when designed for this purpose. There are some basic elements one can include in such a notepad to enhance the functionality of a doctor’s Stationery:
- Use a logo: Something as simple as a logo can establish the image of a private practice, as visitors to the doctor will subconsciously associate a logo with a doctor. In urban environments, establishing a private practice can be tricky as there are plenty of doctors available to serve patients. Differentiate your practice by using appropriate branding on your doctors’ Stationery.
- Credentials: Doctors study several years to obtain their sought after credentials. It takes hard work and sacrifice to be able to write a doctor’s note and prescription. Flaunt your expertise on these pads to re-enforce your credibility. Reputation is a great marketing tool. Let your patients know in a subtle way that you are indeed more than qualified to do your job. It will also be of value if pharmacists start to recognise your logo and branding so that they can refer patients to you.
- Contact details: You used a logo and credentials to make sure that your patients trust you, but how do they go about reaching you? You can also leave all your essential contact details on your doctors’ Stationery, to make sure that your contact details are always at hand. It is also a good reference point for bookkeepers and pharmacists and even employers to verify information when needed.
Use these basic tips to create medical Stationery that can be utilised as a simple and subtle marketing tool. Contact Minuteman Press in Meadowdale for your printing needs.
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