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Have you used Rack Cards before? Their size makes it a marketing tool customers can easily put in a laptop bag or handbag. Some experts suggest that original images should be used rather than stock images. It can become expensive if you are a small business, but no big corporation wants to be at a trade show and realise they used the same stock images as their competition. At Minuteman Press Meadowdale, we discuss the best options with our customers. Where can you use rack cards to promote your business?  

• Countertops
• Waiting areas
• Hotel lobbies
• Grocery store entrances
• Trade shows and events

Here are 5 tips to help you create the best rack cards for your business:

Choose The Most Appropriate Images and Graphics

You must create rack cards that your target audience will want to read and pay attention to; by using high-resolution, clear and attractive graphics and images, you will be more likely to attract positive attention from others.

Less Is More For Rack Card Text

If you cram too much information into a small space, it looks overwhelming and challenging to read. Make sure you include only the most important information on your rack cards. Include the message you would like to convey and instead direct them to a website or social media page to learn more.

Use A QR Code To Draw Customers To Your Website

Don’t forget to include a call to action to let your reader know what you would like them to do next. You can include contact information, website information, QR Codes, social media links, etc.

Who Is Your Ideal Customer?

Consider your ideal audience as you write the wording for your rack card. Your chances of getting the right audience to pick up your rack card increase if you keep your material in line with the wants and needs of your potential clients.

At Minuteman Press Meadowdale, we suggest you create consistency in all your print marketing materials, whether banners, Brochures, or rack cards. For all your printing needs, contact us today.