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Your brand identity is what sets your brand apart from competitors. It is what makes you, you. That is why you must know who you are and what you stand for before you can start developing your brand identity. 

Elements that make up your brand corporate identity:

• Your mission or your “why”.
• Your values and beliefs.
• Your brand personality.
• Your unique selling point.
• Your brand voice.

Steps To Take When developing your brand identity and brand design:

Step 1: Look at Your Competitors

What are your competitors doing that is working for them? What can you learn from them? When looking at your competitors, remember that you can learn from their successes and mistakes and create a strategy for your type of business that is custom to the message you want to portray.

Step 2: Choose a Visual Direction

Now that you have looked at the competition and the elements of your own brand identity, it is time to hone in and decide on the visual direction you want to go in. Things like colour choice and even vocabulary can be interpreted in many different ways. These visual elements will describe traits of your business and develop your customers' perceptions of who you are.

Step 3: Design Your Logo 

Every element of your brand identity will influence the next, but your logo should be your primary asset. A strong logo will capture the essence of your brand name and represent your brand on most of your branding. It is how your target audience will instantly recognise you.

 Step 4: Choose Your Colour Palette

Once you have a basic Logo Design, you must decide on your brand colours. Colour is a great way to differentiate you from your competitors. Not just that, but different colours can also elicit strong emotions. Choose your colours wisely and research the impact of different colours. 

Step 5: Choose Your Typography

This element will create a sense of cohesion in your visual language. The shape and flow should inform it of your logo. This element can also be used across your branding to create consistency in the look and feel of your business’ brand identity. This includes all the fonts you will use for different purposes, such as your logo, slogans and body text.

Where to Use Your Brand Identity Design in Your Print Marketing 

• Product Packaging.
• Marketing Materials and advertising.
• Posters, Stickers and Decals.
• Business Cards.
• Letterheads.
• Apparel and promotional materials.
• Brochures, Catalogues and Booklets.
• Flyers and Envelopes.

Minuteman Press Lynnwood is a top printing company that will ensure that all your printed materials envision a strong brand identity with only the highest quality printing materials and apparel. Check what printing pieces you can source from us here.