Newsletters are a great way to stay in contact with your clients. Any business – whether you’re selling vuvuzela’s in Lynnwood or selling insurance policies to the elderly – can benefit from planning and distributing news about their industry or products. If you’re looking for a relatively affordable, high impact marketing tool, newsletters are the way to go.
Basic marketing functions of newsletters
- Information. A good newsletter is an excellent way to give clients info about your company’s upcoming events and products as well as news and special offers. Instead of sending out communication each time you’re offering a sale or launching a new product, rather include this type of news in a regular newsletter that your clients can look forward to.
- Awareness. Newsletters help to create awareness of your brand or business.
- Encourage sales. You shouldn’t try to hard-sell in a newsletter (rather Print Brochures or Flyers for this), but you can easily mention new products or services in your monthly newsletter. Don’t be overbearing – you want your newsletters to be seen as a source of news, not just advertising.
- Cost effective. Newsletters are affordable because you’re not paying for “advertising space” in somebody else’s magazine or communication space.
- Relationship. A good newsletter helps to reinforce and strengthen the personal relationship between the company and its customers.
- Interest. Regular newsletters that target the specific interest of the clients help them to feel included and important and they are more likely to stick with your business.
Newsletters are not only good for marketing and sales, they serve a multitude of other purposes that are all dependant on the specific needs of your company and the type of communication you want with your clients.
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