It is better to outsource graphic design in Lynnwood to a freelancer or specialist company if you do not have the time, resources or knowledge to do it efficiently yourself. Good graphic design shapes how the public will see your company and a good freelance graphic designer will be able to take your vision and goals and translate them into tangible results. If you want to outsource your graphic design, consider the following:
- Costs – Look at your business plan and weigh up the cost / benefit ratio of outsourcing graphic design work. It is always better to hire someone who has the skills and experience that you lack so that you can better focus on what you are good at.
- Work spaces – Decide if you would prefer the graphic designer to work from their own office space or if you would prefer them to work for a few hours a week at your premises. If you decide on the latter, you will need to at least provide a workspace with a desk, computer and internet access.
- Find a freelancer – This can be done through an agency, online through adverts or via word of mouth. Ask the freelancer for their portfolio, any references and credentials and ask if they bill on an hourly basis or per project. Get them to quote on the work you need done. Sign off on the quote once you are happy with it. Get the freelancer to sign any non-disclosure agreements, memorandums of understanding or contracts prior to starting work on any projects.
- Provide them with a style and job sheet – This is a short document that outlines exactly what you would like done and when it is due. It should include instructions such as adding logos to each page of a document or using a specific font. It should also include information on what colours to use (pantone codes should be provided), what digital format the end product should be in (PDF, JPG, etc) and what type of images should be used. Other graphic design elements that need to be included are all of the copy, which should be supplied to the freelancer in a word processing programme.
- Be available – Most graphic designers will want to speak to you about project elements or to clarify certain points. You will also need to be available to sign off on proofs and make any necessary changes on deadline. Don’t micromanage your freelancer.
One user friendly alternative if you don’t want to hire a freelancer is to use the online graphic design software available at the Minuteman Press’ Shop Minuteman. A business card design can be completed in just three steps and there is a wide range of images, templates and formatting options included, such as the double sided business card. Proofs are provided and prints can also be ordered through the Shop Minuteman, meaning that the entire process of graphic design in Lynnwood is handled online.
Contact Minuteman Press Lynnwood for all your graphic design and printing needs.