What's Happening in Lynnwood-Pretoria, Gauteng…

Outside of China, QR Codes’ potential for enabling commerce was largely unexplored. To be frank, the rest of the world hadn’t paid much attention to them. Perhaps the technology had arrived well ahead of its time. But then Covid-19 came and suddenly the world was exploring tools for contactless marketing, which is what QR Codes appear to be designed for.

There is no overstating the overwhelming effects of the COVID-19 pandemic on our lives. Many people are currently in self-isolation and not getting as much as they used to. The lack of people on the streets will have a negative impact on Print ads. Take Brochures, for example, as there are fewer people out, there are fewer people to distribute Brochures to and due to social distancing, they might be concerned about taking a brochure from a stranger.

How QR Codes help with contact tracing and social distancing

QR Codes have undeniably gotten a new lease of life recently. Specifically for Covid-19, QR Codes have been used for contactless marketing and contact tracing. 

With contact tracing, when entering and leaving a specific public space, people must scan QR Codes on Posters plastered on buildings and wrapped around trees using their mobile phones. This helps compile a database of where people have travelled, which makes it easy to trace their possible contacts should they test positive for Covid-19.

Here are a few ways this hands-free marketing approach can be used in your business.

1. Use QR Codes to offer a direct incentive or promotion. 
2. Scanning a QR code can direct customers to a website of your choice. 
3. QR Codes on your Business Cards allow your consumers to engage with your business within seconds.
4. Instant analytics, it provides an opportunity for business owners to keep an eye on their audience when they scan the barcode. 
5. It’s a great way to get users to leave reviews. A huge 97% of customers read online reviews before they buy. 

Covid-19 will soon be overcome, especially as vaccinations have started. But we may never look at handshakes the same and social distancing may now be too ingrained in our psyche that we may never give it up. For this reason, QR Codes will likely become a way of commerce well after Covid-19, which isn’t a bad thing in itself.

Contact Minuteman Press today to explore how QR Codes can improve your business now and into the future.