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Your brand identity is how your clients differentiate you from the competition.  It is what truly makes your company its own reliable, credible and recognisable entity. Without it, it can be near impossible to build proper customer relations and loyalty. That is why it is vital to give a lot of thought to the design and shape of your business’ brand identity.

Developing your brand identity design

Your brand identity design is that thing that shapes your brand. This is the process of creating a unique logo, colour palette, look and feel for your business. Most major brand names can be recognised by their logo, brand colours, or their name’s font style alone. Think, for example, of a major brand like Red Bull. To recognise Red Bull from a distance, we need only see two bright red bulls on a yellow circle with a blue and silver background. So how exactly can you create such a distinguishable brand for your business? Let’s have a look at the three primary assets of brand design:

 Form/ Shape

This element can be used to reinforce a reaction from your target audience. A rounded shape like a circle (think Pepsi) will react differently than sharper shapes (like the Nike logo).

Typography

This refers to the font or type that you are using for your brand. The different types of fonts include serif fonts, sans serif fonts, script typography and display fonts.

 Colour palette

Different colours will have different psychological effects, and using them strategically can significantly impact how you are perceived as a brand.

Designing your brand identity

Once you have created the building blocks of your brand identity design, it is time to use them to bring your brand personality to life using common elements such as:

 Logo

Your Logo Design can act as the cornerstone of your brand identity. It should communicate who you are, be visually appealing, fit in with industry standards and make a lasting impression. This can be used in many places such as your website, Packaging, Print advertising, Business Cards, Letterheads, promotional materials, Stickers and Decals.

Slogan

“I’m loving it.” We all know which famous chain restaurant uses this slogan. It is used in jingles, print marketing, packaging, advertisements and even Apparel. That is the power of a catchy slogan; consider a catchy slogan to help you with your print marketing and brand design.

Minuteman Press in Linbro has the expert knowledge and a line of products perfectly adapted to help you build and sustain a strong brand identity.

Contact us today to learn more.