Why print marketing is still important in 2020
Could we be staring at the death of print marketing, as the trends show with print magazines and newspapers? Especially considering that the shift to digital is unlikely to halt? It would seem so, but studies show otherwise. People prefer to read in print than on digital screens. We also retain information better when reading on brochures and other printed materials. Then there are other important reasons why printing is still essential in 2020:
Why printing still matters in 2020
Print marketing allows people to disconnect from technology and enjoy some time away from my phone, laptop, and other devices. It is refreshing in a digital-obsessed world and gives your customers the chance to unplug and really digest your marketing.
Printed products are still used every day in nearly all industries, from legal and finance to education and healthcare. More recently, due to the COVID-19 outbreak, in the form of COVID-19 prevention and awareness posters and social distancing safety guidelines.
Restaurants are processing more takeaway orders to avoid passing menus are between customers, supermarkets, and stores are making use of printed social distancing markers and estate agents are now making use of “virtual tour” booklets to implement social distancing rules.
It makes sense to combine your online presence with an agile print marketing campaign because a significant number of your customers will still prefer to consume their information in print form. Minuteman Press in Krugersdorp is your perfect partner for capturing your marketing messages in print. Contact us today for a quote and expert advice on how to adapt your print marketing strategy to the changing market realities.