Who Is Your Print Marketing Target Audience?
Do you want to extend your print marketing campaign but think your customer base has changed? The easiest way to learn who your current and future clients could be is by performing a target audience analysis. At Minuteman Press Krugersdorp, we cannot help you to define your audience, but we can work with you to design the print materials, and print them to a professional standard.
Why should you know who your target audience is?
- To locate the right places for marketing materials distribution.
- To choose the most effective marketing material to reach the right people.
- It will help you create persuasive messages to convince your intended audience.
- It makes it possible to design compelling materials.
- It allows you to adjust and improve future promotions to appeal to your audience.
Follow these five crucial steps to determine your audience.
Break The Audience Down Into Segments
Your product/service might appeal to multiple groups of people. Therefore, it is crucial to segment the audience according to these groups. Your audience might include people from different parts of the world who purchase your products for various reasons. Here's an example:
Imagine that you sell stationery. There might be many people who buy your product. You can divide them into different personas. This is how your personas might look:
- Parents of children who need stationery for school.
- Office managers looking for stationery for work.
- Individuals looking for stationery for work.
- Business owners who might be interested in reselling your products.
- Charity organisations that provide stationery to schools that need them.
Each group would be interested, but you would apply a different approach to each. To ensure that your product appeals to all, it is crucial to segment your audiences.
Perform A Competitive Analysis
Is there another company offering the same service in your area? Which are your most powerful competitors, and what makes you stand out from them? You can also identify market threats that could affect your offer by conducting market research. This will help you prepare for possible threats and plan to avoid or mitigate them.
Take a look at your competitors and consider these:
- Who are they targeting with this strategy?
- What are their customers' biggest pain points?
- What is the problem?
- What are they advertising?
This will enable you to determine the market gaps you can fill and how you can use underutilized marketing channels to reach audiences your competition isn't.
Establish What The Industry Trends Are
It is possible to keep up with current trends and see where your competition is focusing its efforts. Similar to market research, it helps you identify the gaps in your product or services and pinpoint your unique value. These trends can be used to adjust your marketing strategies and determine fluctuations in market popularity.
Conduct Customer Interviews
Talk to your customers and find out their interests and concerns. What is their motivation for using your product/service? What can you do to improve the quality of your products? You can not only gain insights into your audience by using this tactic but also:
- Recognize collaboration opportunities.
- Find out more information about competitors.
- Learn how to improve.
- Create and sustain relationships with customers.
Perform A Data Analysis
After all your research, there will be a lot of data. The data will need to be analysed to understand your target market better. To create targeted marketing campaigns, you can use the data you've gathered to identify patterns and further segment your target audience. Data interpretations can be used to create personas or determine value in your offerings.What are your print marketing material needs? Minuteman Press Krugersdorp can design and print business cards, brochures, leaflets, gift certificates, and magnets. Contact us for your print marketing materials today.