Useful Tips to Gain New Customers
Gaining a new customer requires that you not only follow a
well-thought-out process, but also that you use marketing materials that
support the process. Your objective, as a business owner, is to convince a
potential customer that your product or service is the best deal on the market and that you are a reputable business.
Let us look at the process and the materials you will need:
- The Prospecting Stage
This is when you start to build your brand, and some of the
marketing materials you will need include rack cards, flyers and postcards. Did
you know that 80% of marketers say that point of sale marketing is the most
influential marketing channel on driving purchasing decisions? Another
interesting statistic is that 71% of customers do not pay attention to online
ads. Order your flyers, postcards and rack cards from Minuteman Press in
Krugersdorp.
- The First Meeting
Business cards and brochures will be the marketing
materials of choice at this stage of the sales funnel. Did you know that 72% of
business card recipients judge a company by the quality of their business card?
- Schedule a Follow-Up Meeting
After your initial meeting, you may have to schedule a follow-up
meeting. Make sure your customer understands your business and your pitch by
taking rack cards and BIC sticky note pads with you.
- Maintain Brand Visibility
Magnetic vehicle signs and yard signs are a great way to promote
your brand to the people in your area.
- Staying Fresh in Your Customers’ Minds
BIC Click Stic pens, brochures and flyers can be used to make sure
your brand stays fresh in your customers’ minds. Did you know that 62% of customers
who respond to direct mail such as brochures made a purchase within three
months? Another interesting statistic is that 63% of consumers read leaflets
and flyers that are addressed and delivered to their homes at least once a
week. Make sure your message is one that they are reading.
Minuteman Press is your printing company in Krugersdorp that
can supply you with all the marketing materials you require. Get in touch right
away to learn more.