Tips on How to Distribute Flyers for Marketing Success
Any form of promotion will only achieve the desired goal if it’s properly targeted. If it targets no one in particular, it is akin to shooting into the dark and hoping to hit something. No matter how attractive they are, your flyers are a wasted investment if they are handed out to people that have neither need nor interest in what you’re promoting.
How to Distribute Flyers for Maximum Effect
While the overall design of your flyers is extremely important; where you choose to distribute them plays just as big of a role in determining whether or not they end up being a marketing success! So, where are the best places to hand out flyers to allow for maximum effect? Minuteman Press in Krugersdorp investigates.
Know as Much as You Can About Your Target Market
Before distributing any flyers, it is essential that you look into your target market, especially in terms of where it is that they spend most of their time. Where do they work? Where do they socialise? Where do they unwind? The answers to these questions will provide you with a great starting point.
Consider Alternative Distribution Methods
Who says that you have to follow traditional methods for flyer distribution? You do not need brand representatives at every traffic light. Why not get creative instead? Adding flyers to packaged orders or visiting relevant trade shows and exhibitions and handing them out there can have just as big of an impact – if not even greater! Plus, it will probably save you money.
Hire Brand Reps that Identify with Your Target Market
If you do decide to go the brand representative route, be sure to hire the right kind of reps. Research has shown that your target market is likely to respond more favourably to your flyers if they receive them from someone who is from the same demographic as they are. For example, if your target market is young women in their twenties, then hiring female brand representatives in their twenties is a great idea. Fitting your reps with branded uniforms is also always wise.
Here at Minuteman Press in Krugersdorp, we are a printing company that specialises in uniform design and flyers – all at incredible discount rates. Have you seen our new Simple Business Builder yet? This marketing package makes it possible for you to have 1 000 A5 flyers printed for just R997. The flyers are 148 mm x 210 mm, printed on 128 gsm coated paper, single-sided and with a full-colour front. Make them double-sided for just R800 extra!
If you want high-quality flyers and the appropriate branded Barron uniforms to accompany them, simply contact us at Minuteman Press in Krugersdorp now to learn more or to place your order.