The Purpose Of A Catalogue For Your Business (With Examples)
Print marketing is still very much alive, and there's a good reason for it. Print media is tactile, passive, and easy to navigate. A print catalogue is an excellent tool for clients who wish to browse your products and services at their own convenience to see what you have to offer.
How Are Companies Using Catalogues for Marketing?
When people read something on paper, there is a higher chance of retaining the information on it. When people see something on-screen, they tend to skim over it and miss the finer details. Printed catalogues have been shown to give businesses a significant increase in their response rate. These catalogues can also be integrated with digital marketing efforts using QR codes.
Printed catalogues don’t just make great sales tools, but they can be beautifully designed to portray your brand identity and improve your visual appearance. You can place them on coffee tables, countertops, desks and tables around offices, waiting rooms, front desks and any other place where visitors may be for longer periods of time. This way, they can be seen multiple times by multiple people. If you print enough that customers can take them home, they will most likely hang around their house for extended periods, where even more potential buyers can see them.
Catalogues help businesses reach clients they might not have previously been able to. By adding your website, address and contact details to this piece of print advertising, clients can consider their options carefully by browsing through your catalogue and then contacting you when they are ready to make a purchase.
Benefits of Print Catalogues
Some benefits of printed catalogues include:
- They can be used to promote online campaigns.
- Physical catalogues are frequently kept by customers for future reference.
- Some consumers prefer to browse through catalogues to make a decision.
- Showcase your old and new products with high-quality images in the most flattering light.
- It shows that your company is passionate about its products and dedicated to quality.
- High-quality print materials increase the credibility and reputation of your business.
- You can include all your product descriptions in one piece of marketing material.
- Saves time by answering questions that clients might have.
- Your sales team and sales reps can use catalogues to explain different products to clients.
Catalogue marketing is one of the many options open to you if you want to get your brand narrative into the hands of your customers. Minuteman Press Krugersdorp will assist you in creating a stunning product catalogue for your company. For more information, give us a call right now.