Key elements of a catalogue:
Catalogues are used by businesses to showcase their products, sales and services. Many businesses enjoy using catalogues: they offer a convenient format in which you can present your brand information in a visually appealing way. However, to do this you must consider the following:
- Pay close attention to the cover:
Create a cover that attracts the eye of the potential customer or client. The three elements that must be on the cover are:
- an image that stands out;
- the company’s logo; and
- a slogan that captivates the reader.
- Choose the right font and font size:
Choosing the perfect font is crucial: it sets the mood for your message to be conveyed in an appropriate way. Comic Sans, for example, is not an appropriate font for a doctor’s surgery brochure. Make sure your font is easy to read and use different sizes to highlight the importance of the information.
- Choose a suitable fold
Commonly there are two types of catalogue folds: The Z-fold and the trifold. When a lot of information is presented, the Z-fold is used. Only one panel at a time is displayed and this assists the reader from being blasted with too much information. A trifold layout is for catalogues with less information.
- Choosing the right color:
Colors play a crucial role in a catalogue - it sets the mood for your message. If your business or service is fun and exciting use bright colors. Neutral colors are better suited for more serious businesses.
If you are looking for a printing company in Krugersdorp to handle all your printing requirements, from black-and-white copies to full-colour printing, we have the solution for you. Please get in touch with Minuteman Press Krugersdorp to get a printing quote.